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This iconic image was brought to you by Bill Campbell
I am reading Walter Isaacson's brilliant biography of Steve Jobs.
Yesterday afternoon I came to the fascinating part of the book where the history-making TV spot for the Apple MacIntosh is being made.
Jobs was, of course, very enthusiastic about the ad and had hired film director Ridley Scott, fresh off his work on Blade Runner, to helm the project.
But a good chunk of the Apple board, especially the hapless then-CEO John Scully, hated the commercial and didn't want to spend the big money to put it on during the Super Bowl.
I now quote directly from the book:
"Sculley, perhaps to avoid a showdown with either the board or Jobs, decided to let Bill Campbell, the head of marketing, figure out what to do. Campbell, a former football coach, decided to throw the long bomb. 'I think we ought to go for it,' he told his team."
The rest is history.
The MacIntosh commercial aired in the third quarter of Super Bowl XVIII and one of the greatest brands was born.
That was 28 years ago.
It's time once again for Campbell to push his team to take a bold step and win.
His team is the Columbia football program. As long as most of us have been around, it has always been his team.
Campbell needs to bite the bullet and make sure the replacement process for Head Coach Norries Wilson goes through.
He needs to make sure President Lee Bollinger keeps his resolve when the criticisms come from outside sources.
And then, Campbell needs to take the even BOLDER step and set out to find a stunningly brash choice to become the new Lions head coach.
Columbia needs someone as stunning and powerful as that Apple commercial a quarter of a century ago.
No more unproven assistants.
No more people without the maturity and proven track record of winning.
Someone who will make an impact as dramatic as that woman who threw the hammer and shattered the massive TV screen filled with the image of Big Brother.
Ivy Power Rankings
Every team had to play in snowy, windy, and slippery conditions Saturday.
Only one team didn't miss a single beat.
The Crimson thrashed Dartmouth 41-10 to hold serve atop the Ivies and inject a new round of fear into their remaining three opponents... the first of which is Columbia, of course.
An amazingly mature performance by the Bears got the job done in a 6-0 win over Penn on Saturday.
But Brown is still forced to pray for a Harvard loss if it wants to get any piece of the championship pie.
A very gutty performance by the Quakers came up just short in Providence.
Penn seems to be getting better as the season moves on.
It too needs Harvard to lose to get a share of the title.
But unlike Brown, the Quakers can handle that on their own with an upset at Harvard Stadium next week.
The Elis proved that they have the running game to win in any conditions Saturday.
They also proved that maybe the coaches are silly to have Witt passing so much when running is a lot less risky.
The Big Red were almost as impressive as Harvard Saturday, it's just that they won their game against an awful Princeton team in New Jersey.
Buddy Teevens was probably fired after that loss at Harvard. These will be his last three weeks in Hanover unless they give him a job in the administration.
Meanwhile, the Green have a real challenge this week with Cornell and it may serve as a nail in the Teevens coffin.
The Tigers have two things going for them: freshman RB Chuck DiBillio, and the fact that they already played Columbia.
The Lions let a golden opportunity for a win against a superior opponent slip through their hands with a questionable game plan in the snowy slop at Wien Stadium. 0-10 seems like a certainty now.